Privacy Policy

Effective Date: Nov. 4, 2026

At Bespoke Beauty Loft, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, protect, and manage information when you visit our website and when you use our text messaging services, including appointment notifications, automated reminders, and two-way client communication.

Our Terms and Conditions explain how our text messaging program works, including message frequency, rates, and how to opt out.

Website Privacy

1. Information We Collect on Our Website

• Newsletter sign-ups: When you join our email list, we collect your first name, last name, and email address.
• Online booking: Appointments booked online are handled through Meevo, our salon management software. Information you provide when booking is collected and managed through Meevo.
• Usage information: Like most websites, our site automatically collects basic information about your visit, such as your browser type, device, pages viewed, and general location, through cookies and similar technologies.

2. Cookies and Analytics

We use Google Analytics and Google Tag Manager to understand how visitors use our website, and Google Ads to measure the results of our advertising. These services may use cookies to collect information about your visit. You can learn how Google uses this information at policies.google.com/technologies/partner-sites. You can block or delete cookies through your browser settings.

3. Meta Pixel

We use the Meta Pixel, a tool provided by Meta Platforms, Inc., to measure the results of our advertising on Facebook and Instagram. It may also help us show our ads to people who have visited our website. The Meta Pixel may use cookies to collect information about your visit, such as the pages you view. You can learn how Meta uses this information in Meta’s Privacy Policy, and you can manage your ad preferences in your Facebook or Instagram account settings.

4. Spam Protection

Our website forms are protected by Google reCAPTCHA, which collects hardware and software information to help tell people apart from automated spam. Use of reCAPTCHA is subject to Google’s Privacy Policy and Terms of Service.

5. Embedded Content

Some pages include content from other websites, such as our Instagram feed and a Google map. These services may collect information about you, use cookies, and track your interaction with that content, just as if you had visited their websites directly.

6. How We Use Website Information

We use information collected through our website to send the newsletters and promotions you sign up for, manage appointments, improve our website and services, and measure how well our advertising works. You can unsubscribe from our emails at any time with the link at the bottom of any email.

7. Sharing Website Information

We do not sell your personal information. We share it only with service providers that help us run our website, newsletter, and booking, such as our email newsletter provider, Meevo, Google, and Meta, or when required by law.

SMS Privacy Policy

8. Information We Collect

When you book an appointment, create a client profile, or communicate with our salon, we may collect:

• Your name and contact information
• Mobile phone number
• Appointment and service information
• Communication preferences
• SMS subscription and consent records
• Information voluntarily provided through text conversations

9. How We Use Your Information

We use your information to:

• Manage and confirm appointments
• Provide scheduling reminders and updates
• Respond to client inquiries
• Facilitate customer service communications
• Maintain communication preferences and opt-out records
• Support salon operations and comply with applicable legal obligations

10. Mobile Information Sharing and Privacy

Bespoke Beauty Loft does not sell, rent, or share your mobile phone number or SMS consent information with third parties or affiliates for their own marketing or promotional purposes.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Information may be shared with authorized service providers, including Meevo and our messaging providers, solely as necessary to facilitate appointment notifications, customer service communications, and related business operations.

Text messaging opt-in data and consent will not be shared with third parties for their own marketing or promotional purposes.

We may also disclose information when required by applicable law.

11. Data Security and Retention

We take reasonable administrative and technical measures to protect client information against unauthorized access, misuse, or disclosure.

Information is retained as reasonably necessary to provide services, maintain communication records, honor consent preferences, fulfill legal obligations, and support business operations.

No electronic communication or storage system can be guaranteed to be completely secure.

Updates and Contact

12. Changes to This Policy

Bespoke Beauty Loft may update this Privacy Policy to reflect changes in our communication practices, technology, or applicable legal requirements. Updates will be posted on our website with a revised effective date.

13. Contact Information

For questions regarding this policy, your personal information, or SMS communication preferences, please contact the salon directly:

Bespoke Beauty Loft
182 Kernstown Commons Blvd.
Winchester, VA 22602
540-508-2406